Afaq Foods
Company Name: Afaq Foods
Country: KSA
Industry: Food and Beverage
Main Apps: Purchase, Sales, Accounting, Invoicing, Manufacturing, Inventory, Point of Sale, Time off, Approvals, Project, Timesheets
Number of Odoo Users: 18
Odoo Business Advisor: Muna Abu Seir
Odoo Customer Success Manager: Mohib Hassan Zahed
Odoo Implementing Consultants: Abdel Rahman Samha, Rashed Alhaj Mohammad, Ammar Alami
Afaq Foods, a bustling F&B company based in Saudi Arabia, is not your average restaurant enterprise. With three diverse restaurant chains under its belt - Fish Face, Dirty Bird, Call me Margherita - and a brand-new addition, Marmalade, slated for a grand opening soon, Afaq Foods is shaping the landscape of the Saudi culinary scene. Each of their outlets maintains a casual, inviting dine-in atmosphere that keeps customers coming back for more. Despite their success, Afaq Foods faced several operational pain points which impeded their growth. Leveraging the power of Odoo, a comprehensive suite of business applications, Afaq Foods not only addressed these challenges but also managed to optimize their processes significantly.
Point of Sale (POS)
Afaq Foods' primary goal was to streamline their POS system for their upcoming "Call Me Margherita" branch. The business desired a modern, efficient POS system that accommodates customized orders, prints receipts complete with unique branch logos, integrates with delivery service providers, and provides extensive reporting features.
Odoo’s POS application came to the rescue, offering robust customization and extensive reporting. A unique sales journal was created, and each final product was given a Bill of Materials (BoM) that included raw materials and packaging components. Add-ons and removals were handled by configuring them as individual products, with their BoMs reflecting the changes to the original recipe. Odoo’s POS also allowed differentiation of order types through creating corresponding tables, enhancing their reporting capabilities.
Purchasing and Transfers Flow
Afaq Foods' procurement process involved approval from the procurement manager and a unique purchase order for each warehouse/branch, even for the same vendor. Furthermore, the company sometimes bought directly from branches instead of the central kitchen, requiring flexible inventory transfers and management.
Using Odoo's Purchase app, the procurement workflow was standardized and an approval rule was set up. Unique Purchase Units of Measures (UoMs) were created to handle diverse purchase quantities, enhancing operational efficiency. In addition, a location called Central to Dirty bird and a route that pulls from this location to Dirty bird were created, further streamlining their inventory management.
Operations Flow
In the central kitchen, operators requested raw materials from the central warehouse to manufacture semi-finished goods. The finished product cost was fixed based on the components of the BoM.
Odoo's Manufacturing app was a game-changer for Afaq Foods, allowing operators to efficiently request raw materials and automatically track costs associated with various work centers.
Restaurant Management
Afaq Foods required an efficient way to manage their four restaurant branches, with the ability to track orders, handle payments, account for tips, post journal entries, and handle refunds, among other things.
Odoo's was utilized to create individual POS restaurants for each branch, and the PoS products were linked to their respective sales journals. Odoo also allowed Afaq Foods to configure payment methods for third parties like Talabat, facilitating seamless transactions.
Accounting and Payroll
Afaq Foods' accounting needs were wide-ranging, from reconciling payments to generating profit and loss statements. Also, each branch needed to be treated as a cost center.
Odoo's Accounting app, with Anglo-Saxon accounting, automated many of these tasks. The Expenses app was utilized to register operational and administrative expenses. Payroll needs, such as managing salaries, loans, allowances, and GOSI rules, were efficiently handled by Odoo's Payroll app. Each branch was set up as an individual cost center, making financial reporting and analysis much easier.
Conclusion
In the demanding and ever-evolving F&B industry, operational efficiency and customer satisfaction are key to survival and growth. Afaq Foods, with its diverse restaurant chains and unique operational needs, required a dynamic and comprehensive solution. Odoo, with its suite of interconnected applications, provided Afaq Foods the flexibility and control they needed to enhance their operations.
From streamlined POS systems to efficient purchasing and transfer flows, operational optimization, robust restaurant management, and seamless accounting and payroll processes, Odoo has been instrumental in helping Afaq Foods overcome their pain points and thrive in a competitive market. The Afaq Foods success story is a testament to the power and adaptability of Odoo and its potential to revolutionize business operations across industries.
As Afaq Foods continues to innovate and expand in the F&B sector, they can rest assured that Odoo's suite of business applications will continue to support and facilitate their growth, one restaurant chain at a time.
Recipe for Success: How Afaq Foods Cooked Up Operational Efficiency with Odoo!